Below are 3 charts you MUST use in combination to really understand where your customer is:
UNDERSTAND WHAT PEOPLE USE DIFFERENT PLATFORMS FOR:
FACEBOOK – PEOPLE SPEND TIME HERE TO COMMUNICATE WITH FRIENDSPINTEREST – PEOPLE COME HERE TO LOOK AT THINGS TO BUY AND THINGS THEY DESIRE (MODERN SCRAPBOOKING)INSTAGRAM – PEOPLE COME HERE TO DREAM ABOUT THINGS THEY DESRIE AND TO SPEAK WITH FRIENDSYOUTUBE – SECOND LARGEST SEARCH PLATFORMGOOGLE SEARCH – PEOPLE COME HERE TO FIND THINGS TO BUY OR TO LEARN!
UNDERSTAND HOW YOU CAN BENEFIT FROM THE DIFFERENT PLATFORMS
FACEBOOKLargest advertising platform, but ROI is very lowPINTERESTAds are still relatively cheap. Great if your audience is womenINSTAGRAMStory ads are getting great ROI, great if your audience is under 50. And great for interesting productsYOUTUBE (and other video platforms)SOOOO under-utilised. Create a product video and promote it, best of all you can promote YOUR ads on YOUR competitors videos! GOOGLE SEARCH = GOOGLE SHOPPING NETWORKPeople are searching for your products! You’re crazy not to be here! Make sure to show your reviews here.
WHAT’S THE % OF THE POPULATION USING THESE PLATFORMS AND HOW MUCH DO THEY EARN?
I have shared this a few time in Webinars and I wanted to share it here. This is a great chart to use when thinking about your customers and where to find them. This is based on USA, but the % is similar across the world.
While Facebook by far the highest numbers in all areas, you need to remember to take into account the information above about WHY people are using the platforms they use.
People are not expecting to buy while on Facebook they are there talking and looking at friends posts. Sure, some might buy, but not nearly as many as you can expect that went to amazon.com.