Companies that have a strategy for customer-journey management increase their return on marketing investment by 53%. And their upsell and cross-sell revenue increases by 56%
It sounds a little scary, overwhelming and a lot of work. But the trick is to simplify it. Start with 1 journey…
1 journey is going to be MUCH better than none….. So much better in fact your sales will grow by 53%
THIS IS WHAT MOST PEOPLE THINK A CUSTOMER JOURNEY IS FOR E-COMMERCE…
So what is a Customer-Journey?
It is the journey a person takes from never hearing about your business to buying from you, to becoming a raving fan.
You need to map out every step and what might happen. And you draw this out in a map, a mind map works best.
HERE IS AN EXAMPLE OUTLINE OF A CUSTOMER JOURNEY EXPERIENCE:
An ad on Instagram to people who are in my target audience
If they looked at my site I show them retargeting ads
If they didn’t go to my site I show them 1st discounted offer
After they see a discounted offer, they see an add depending on what they did…
Then you decide emails they get, the other information they receive, all based on their journey.
And on and on until they buy, then you offer upsells and cross-sells based on what they have looked at previously, and then you may ask them to buy again.
In this way a customer journey strategy is a 100% customized to each person. This means the options of what each person sees/gets/reads is different depending on what they do.
THIS is what gets a 53% increase in sales.
Book our monthly package and request a customer journey strategy for your store.