Below are 3 charts you MUST use in combination to really understand where your customer is:
UNDERSTAND WHAT PEOPLE USE DIFFERENT PLATFORMS FOR:
UNDERSTAND HOW YOU CAN BENEFIT FROM THE DIFFERENT PLATFORMS
WHAT’S THE % OF THE POPULATION USING THESE PLATFORMS AND HOW MUCH DO THEY EARN?
I have shared this a few time in Webinars and I wanted to share it here. This is a great chart to use when thinking about your customers and where to find them. This is based on USA, but the % is similar across the world.
While Facebook by far the highest numbers in all areas, you need to remember to take into account the information above about WHY people are using the platforms they use.
People are not expecting to buy while on Facebook they are there talking and looking at friends posts. Sure, some might buy, but not nearly as many as you can expect that went to amazon.com.