Are you looking to find secrets to success when it comes to making a name for yourself in this strange business we call “eCommerce”? Of course, you do, which is why you are here, in search of the best ways to add to your business and put some numbers on the board for yourself. Now eCommerce, like everything else in life, demands patience, dedication, and perseverance, and if you’ve got that in abundance, sooner or later you are going to get success. However, in this fast-paced world, we don’t really have the time to wait for success, we want it now. Fair enough. Once you are familiar with the top 50 ultimate hacks to get more eCommerce sales for your Shopify business, we guarantee that you will definitely achieve success on the platform and think about going big in the future. Without further ado, let’s take a look at some of the top ways and secrets that you should learn to master the art of selling on Ecommerce and generating significant leads.
1. Have a good website
Let’s start off with the most obvious pointer, your success as an eCommerce business depends significantly on the quality of your website. We’re not just talking about the design, the flow, and the mechanics of the website, but also about its look and feel. Your website is the first thing that your customer interacts with and is something that truly represents you in more ways than you can imagine. Therefore, you need to be spot on with your design choice.
2. Make it responsive
Mobile is the future, we all know that, but do we really do everything in our power to make sure that our businesses are up to date? It is a proven fact that majority of your customers visit your website using a mobile device, which means that if your website isn’t properly designed to show up nicely on a mobile device, you might end up losing business. Set up a website that opens up on a mobile device the same appealing way that it opens up on a desktop PC, and you’ll add to the numbers, guaranteed.
3. Perfect call-to-action button
Call-to-action buttons do exactly what you think they do; they make sure that your customers do exactly what you want them to do. How? Simple. Call-to-action buttons are usually placed on your homepage or your landing page, and guide the users into moving towards a purchase. Consider it a button that the user clicks to because you want him to. What are the things that you want the customer to do? For one, getting permission to send them e-mails will be a good start.
4. Take the conversation to e-mail
According to Direct Marketing Association, sending e-mails to your clients and prospective clients has an ROI of 4,300%, and we’re not even kidding. Everybody loves vouchers and special discounts for themselves, so when you send them an e-mail and tell these customers about the discounts and offers you have for them, won’t they like it? They’ll probably jump over it in no time. This is why e-mail marketing is so important. But remember, you cannot just go into their e-mails willy-nilly, you have to take permission first, and that’s where call-to-action buttons come into play.
5. Up your e-mail marketing game
We talked about taking permission to send e-mails to your prospective clients, but it’s going to do you no good if you don’t know what to write in those e-mails. Think of it like this, getting the permission to send e-mails to your prospective clients is like receiving the permission to talk to them, but what you say to them is even more important. Therefore, do your homework beforehand and know what you are going to send them via e-mails.
6. Blogs = Underrated
If you have created a website to sell your products and that is the ONLY thing you do on their website, then you are severely underusing your website. The blogs on your website are also quite imperative when it comes to generating a rapport with your clients. Not only do they help in Search Engine Optimization, but they are also quite helpful to give a positive overall ambiance to the website.
7. Keep an eye out for seasonal products and services
Not only is it important to say the right things, but it is very important to say those things at the right time. In other words, if you want to get the most out of your products and services, sell the right things at the right time and get your head in the game. This means setting flexible rates around occasions and events. Maybe think about dropping prices around Christmas, packaging deals together around Hanukkah, and maybe lowering prices when Eid is just around the corner.
8. Keep it simple and EASY
Imagine you are someone who is visiting a website. You are browsing for a specific product, but you are seeing everything BUT that product, even though you know that the website MUST have that very same product. Wouldn’t you be frustrated? Of course, you will be. This is what your customers go through if your website is properly set up at the backend. Not only will you lose customers this way, but also lose significant business, which is never good for an eCommerce website.
9. Customer Service should be on point
One of the biggest reasons why an eCommerce website will never be able to completely replace brick and mortar shops is because of the human element. When the customers are buying something on the internet, they might come across something that is a bit confusing for them. Or maybe they doubt the quality of the product because let’s face it, it’s not present in front of them. In such situations, your prospective clients turn the other way and walk without buying anything, which is obviously a big no-no for your eCommerce website. To tackle this situation, make sure your customer service is always at hand and always ready to help the customers so that the deal is closed without any hiccups.
10. Keep it honest but not brutally honest
Honesty is the best policy, there is no doubt about that. Therefore, it is very important to be honest about your offerings on the web, if you are looking to make a name for yourself and build a reputation. Don’t hide costs just because you want to make a sale and if you talk about that cost the customer won’t want the product. These are the sort of things that make customers doubt your intentions, which is quite understandable from their point of view. Make sure that you tell your customers about all incurring charges so that they can make an informed decision about the purchase. Having said that, it is a fact that not every product is flawless, in fact, not every product can do EVERYTHING, so when we are going for complete honesty about the procedure, we don’t really have to be totally honest about the drawbacks of the products. We’re not telling you to deceive the customer, just talking about masking the flaws.
11. Reviews play a key role
Who would you rather buy from? An eCommerce website that has sold to tens of thousands of ACTUAL people over the course of their operation, or a website that has only carried out a few deals with shady customers? We rest our case. This is the reason why it is important to display your success to the people. If you have got it, flaunt it, don’t you think?
12. Invest in ads
Nobody should ever rest on their laurels. If you think you have achieved a considerable amount of success, instead of just sitting with your arms crossed, you should think about going further. Investing in ads is a great way of multiplying your success. If people hear about you more, see you more, know more about you, it would certainly increase your chances of making a sale, wouldn’t it?
13. Social media is always a big help
Businesses that do not stay with the times, lose considerable ground in their industry. And right now, social media is all the rage right now. A platform where you can interact with every last one of your customer because all of them are using it, wouldn’t that be good? You not only get to interact with your clients, but also flaunt your success, make new connections, and yes, make new sales.
14. Use social media in innovative ways
Social media interaction isn’t only about telling your clients what you are going to offer next, no. Social media platforms provide you with the most detailed 2-way communication with your customers. Not only do you tell them what you are going to do for them, you learn what they think about you and what you can do to further improve your offerings and services.
15. Market research
Knowing what you sell is quite important, but what is more important is that you know what your competitors are offering. In fact, not only what they offer, but how they are offering that particular product or service is definitely worth knowing. Being a copycat is usually considered to be bad, but instead of just copying what your competitors do, try taking inspiration from their ways and apply it to your strategy.
16. Consider new ways to market your product
If you decide to follow the same old rules of marketing your product in the same old way, you probably might make a bit of a dent and sell your products. However, these traditional methods won’t give you that oomph that you need to make a name for yourself in the industry. Therefore, make sure that instead of following the norm, you are setting new standards for yourself and the industry.
17. Never underestimate the value of a great quality photo of the product
Visual appeal definitely has its charm, there is no denying that fact. While it is a good idea to take real photos of the real product, it is also important to maintain its charm by taking a few high-res photos. You might not think of it as something very important, but it is very important to the customers. And after all, they are the ones who make that important decision of buying the product. Besides, there is another thing called “Presentation”, and it’s quite obvious.
18. Live chat = instant problem solver
So many times it happens to the customers that they are browsing your eCommerce websites for the product they want to buy but encounter a difficulty in doing so. It can be anything, from questions about the product to information about the product, but the thing is, these seemingly small issues can potentially make them not pursue the order anymore, therefore, causing you to lose business. This entire matter can be solved by having a live chat support team always ready. Whenever these customers encounter such an issue, instead of e-mailing the customer support staff, they only have to click on the live chat option on the webpage and talk to a real-live person who helps them solve their problem.
19. Know thy audience
Not every product is for everyone, the sooner you realize, the better. So if you are selling some particular item, make sure you know who wants that item. For instance, if you are selling kids’ toys, would that be of any interest to middle-aged women who are looking for dresses? That is why knowing your audience is very important when it comes to making a sale.
20. Cater to them
Once you know who you are selling online to, it is very important to stay updated about their likes and dislikes. The more you know about your target audience, the more insight you have and the better you design your products. And of course, the better you design your product, the more successful they are in terms of sales and revenue.
21. Competitor analysis
Quite self-explanatory, it is obviously very crucial to know what your competitors are trying to do to make a name for themselves. Are they offering discounts? Are they doing something else? Really very important to know what they are planning so that you can better position yourself and take advantage of the situation.
22. A landing page is crucial
Landing pages are a surefire way of increasing your sales ten-fold. In terms of online marketing, the landing page is a single webpage that pops up when someone visits your website and has a call-to-action button on it. Remember call-to-action buttons? Yes, these pages and these buttons are quite helpful in capturing crunch sales.
23. Play with sliders
Sliders are those fancy moving images on your website that can be used to display a lot of different things. Maybe flaunt your success using these sliders, tell the visitors what you are planning to offer, or maybe just display some High-res photos of the products you are offering. These sliders take a large portion of your webpage and can be used to showcase many things, so use them wisely.
24. Search Engine Optimization
To understand the importance and the benefits of Search Engine Optimization, think of a situation where your customer types in the name of a product in his web browser and a bunch of links of open up. Understandably so, you know that the customer has a few links that appear on his page, and obviously, the higher these links are, the more chances that the customer is going to click on them. Which is why the first few links are more likely to be clicked by the customer. This means that the customer will more likely visit those webpages, instead of yours. But with the help of search engine optimization, you can rank higher in these rankings and hence, have more chance of being clicked on by the customer.
25. Don’t oversell
Agreed that you are in the selling online business, but there is something known as, “overselling”. When you promote your product so much that it almost feels like you are shoving it down people’s throat. The best practice in this regard is to maintain an equilibrium when trying to sell your product. Try to find out the perfect amount of marketing so that you can reel it in when it matters.
26. Don’t Undersell
And yes, while it may be very difficult to find the right level of marketing to deliver, it is very important to find that perfect balance. It might seem like a great idea to not promote the product enough just because you think promoting it more might result in a backlash, but underselling does you no good either.
27. Think B2B
If you want to succeed in this cutthroat business environment, you need to make friends, simple as that. To do just that, make sure you collaborate more with other people and businesses. You will be surprised to find out how collaborative businesses are with each other, and that’s because they know that they can’t survive without one another. Interacting with other businesses and partnering up to pursue a common goal will allow you to work towards achieving that goal in a much more effective manner.
28. Experiment with different strategies
There is no such thing as a “Perfect” strategy. Most business owners try different strategies to come out as winners and it works. If you follow just one simple strategy at a time, you might not be as effective as you can be, which is why it is always a good idea to keep experimenting with tactics until you find the one that works well with your plan.
29. Be active on social media
Social media platforms, such as Facebook, Twitter, Instagram, and others, are a great way of interacting with your clients and prospective clients and learning about their likes and dislikes. This is a great way of gaining some valuable insight into your target audience. Similarly, many businesses operate loyalty programs on these social media platforms, and that is also a great way of gaining some quality PR with your fan base.
30. The timing of your posts matters a lot
Whenever you post on social media platforms, it is important to know WHEN you are posting them. Yes, making sure that you post the right thing at the right time is important, but it is also important at what time of the day you post it. Seriously, it matters a lot at what time you post in the day. Studies reveal that if you post between 4PM-7PM and between 9PM-11PM, you are likely to reach the most audience
31. If you can’t innovate, follow
Many ecommerce websites believe in thinking out of the box to come up with a plan to reach more audience. While this may be a very good plan, it is not for everyone. However, don’t worry if you can’t come up with a new plan for your business’s corporate strategy, you can always pick up a successful idea from the past and put it to use for your own eCommerce business.
32. Make it easy to understand and easy to follow
As a Shopify website, you are in the business of selling products to people over the internet. The thing is, there are many pitfalls attached to this process, one being, the method of payment. It is true that payment methods are becoming more convenient every passing year, with so many options such as Payoneer, Paypal, and other Bank Transfers, but people are a bit skeptical about it all. So if you are looking to complete the transaction, it is advised that you keep your processes simple and easy to follow.
33. Unique content is key
If your customers are getting the same thing from you that they are getting from 10 other websites, why would they choose you over them? This is why unique content is absolutely crucial. Other than that, you also need to make sure that the blogs that you are posting for SEO, are also unique because they result in a positive score.
34. Dedicate yourself to marketing
It doesn’t matter how good the product is, if it is not properly promoted in the market, it is going to fall on its head come Showtime. This is why it is so important to make sure that you properly promote a product in the market and promote it well. Not doing so will result in catastrophic circumstances and huge losses for the business. For Shopify websites, it is doubly important to market a product, so business owners should definitely consider affiliate marketing for this purpose.
35. Abandoned carts are a no-go
So many times customer put so many items in their virtual cart because they want to buy things, but then something stops them from doing so and they leave the website with their carts filled with those items. As a Shopify business owner, you cannot have that under any circumstances. Therefore, it is always a good idea to try and help them with whatever problem they are facing so that they can resume their shopping. At times, people leave the shopping process in the middle because they have a change of heart, think they are getting a better deal somewhere, or they simply forget about it after taking a little breather, in all circumstances, reminding them is certainly helpful and worth the effort. A quick mail wouldn’t go in vain, so make sure you send it.
36. Build a network of networks
As an eCommerce website owner, if you complete a sale with a new customer, make sure you make more connections with that customer. This means that in the eCommerce business, it is very important to formulate a network of customers so that you can improve your sales and revenue. If a customer buys something, go one up and offer him something else to get into his good graces. Once you establish yourself, convince him to spread the word via word of mouth.
37. Follow the SMART philosophy
Specific, Measurable, Achievable, Realistic, and Time-based, SMART philosophy is key for small and medium businesses. Don’t get us wrong, it works wonders for large business as well, but for small and medium businesses, it is quite helpful.
38. You are weak at something, think about outsourcing
It is impossible for you to do everything yourself. Which is why you need people to help you with them. However, instead of hiring your personal relatives, confidants and other people, think about outsourcing the job altogether to someone or some agency that does that particular job for a living. For instance, it is definitely more difficult to hire an entire customer support division, train them, and give them time to settle in, than to just outsource the entire job to a firm that specializes in handling customers effectively.
39. Monetize your blog to build more channels for earning
Warren Buffet once said that it is crucial to have more than one source of income for an effective business to operate flawlessly. And when the king of economics and investing thinks that, is there any way we can argue about its authenticity? No way. So how about you monetize the blog section of your website and make it an additional source of income for yourself. This way, you’d know that the money is coming in any way, so it would lighten the load on you and release some pressure.
40. An FAQ page is underrated
What if when the customer is filling up his cart with all the items he wants, and he encounters a dilemma that he cannot solve without help from a professional? Of course, he can always get in touch with customer support or a live chat system, but there is another way of tackling this problem. A detailed FAQs section can help solve many problems before they even begin to cause disharmony in the process. If a customer has a query about a product or a process, instead of typing and contacting customer support, they can just find their answers in the FAQ section and get their answer.
41. Make sure you give your clients enough options
People love to be in control. We know that because we all love to be in control of our decisions, so do you. Therefore, it is important to make the customer understand that it is HE who is in control over here. How are you going to do that? By giving him plenty of options to carry out the transaction, without overburdening him with a plethora of options. Be it payment plan, payment option, or bundled packages, make sure you give the right amount of options to your customers so that they feel in control at all times. You can even offer options for shipping, maybe ship to the customer’s house or ask another business to take care of the shipping process (again, B2B Collaboration).
42. Keep your options open when it comes to payment
If your eCommerce website has limited options when it comes to payment, you are losing a considerable chunk of your business. For instance, if you only accept MasterCard and not Visa, you are losing out on potential customers that hold a Visa card. Customers aren’t going to buy a new card just so they can shop at your Shopify website, they will probably visit the website that offers them a wide array of payment plans. Secondly, it is crucial to not force customers to do things that they don’t want to do. Many eCommerce websites offer monthly packages to their customers because it’s easy for a person to pay $30 per month for 12 months then pay $300 altogether. Also note that when a customer goes for a monthly plan, they are paying you more than the actual price of the product, so it’s a win-win for you anyway.
43. Get a mentor
Nobody is perfect and nobody understands everything at the first hurdle. The reason why some eCommerce start-ups fail is that they don’t really know what they are doing. Obviously, they are new to the industry and need someone to help guide them through, and when they don’t find anyone who does that, they fail, miserably. Therefore, it is quite imperative to get a mentor who could help you out with this entire process, from A-Z. Of course, a mentor is only going to guide you, he is not the owner of your business, but he is a person who has been there where you are right now and done what you are doing right now, so he obviously has some valuable insights.
44. Learn about the governing laws
Since eCommerce business is quite new (even though there are many eCommerce websites out there), laws pertaining to its operation are quite complex and perplexing. However, before you start your own Shopify business, you should think about learning the rules of the game. Familiarizing yourself with the concept of eCommerce and the laws of the business will help you avoid any pitfalls and potentially disastrous calamities.
45. Learn about ethical practices
Ecommerce is the sort of business where you interact with people from all walks of life. This means that you are going to be dealing with people belonging to different communities, different religions, different social statuses and other things, which is why you need to acclimatize yourself with their behavior and the best practices in this regard. Learn how to handle refunds, learn how to handle the sale of faulty products, and above all, learn how to handle people.
46. Practice makes perfect
We can sit here and talk about all the things that you need to do and all the things that you should do to have an outstanding eCommerce business up and running, but nothing gets you ready better than going into the deep end and working out the dynamics yourself. Of course, when you start out, you will be hesitant, confused, and even scared to do all this, but if you stay persistent and true to the goal, the proper practice can help you sustain this ambition for quite some time.
47. Offer to go the further mile
You like it when your needs exceed your expectations, don’t you? Same goes for your customers. They love it when they get things in a manner that exceeds their expectations. A product is supposed to be delivered in 10 business days? Get it delivered in 3 and see the joy on your customer’s face. Yes, everybody loves complimentary stuff as well, don’t they? How about a “buy one get one free” policy for a particular item?
48. Content isn’t just TEXT
We talked about how important it is to generate unique content for your website, be it for SEO purposes or other. But we also need to understand that CONTENT isn’t just text. Of course, the text is easy for the web crawlers to understand and increase your ranking for SEO, but the people find images and videos more engaging. This isn’t a seesaw battle, you don’t have to cut one down for the other one to grow, instead, you can work on both media. Buff up your textual content for SEO purposes and offer quality images and videos for your customers.
Cookies are seriously underrated. Cookies are installed on the system of a prospective client, by their permission, of course. After they are installed, they can be used as temporary session information holders. This means that cookies help the eCommerce business to know more about the likes, dislikes, other preferences of the customer, and gain more insight on him.
50. Make it authentic
At the end of the day, if you want to make something work, you need to put in your absolute dedication to do so. No hack will come in handy if you are doing things wrong or are impatient because that is exactly the thing that is holding you back. So if you want to make it big in the eCommerce industry, make sure you keep at it and stay true to the goal. If all this is authentic to you, all of it will be authentic to your customers as well, it is your job to make it work.